Bella Verde – Advertising Campaign

Enter a place…

Planning a community from the ground up required a few basics—starting with an alluring community name and an engaging ad campaign to gather interest. With the Italian and Spanish architecture and a tournament golf course as main features, I created the name Bella Verde (Italian for “beautiful” and Spanish for “green” respectively). The campaign visuals were based on a theme of entering into a world and lifestyle that is breathtakingly beautiful, and relied on custom photography to showcase the inviting, upscale nature of the community.

Elements included:

• Print ads, direct mail, and outdoor campaign
• Promotional website and digital ad banners
• Brand creation, including naming of community, neighborhoods, and streets