Branding / Logo Designs – Various Clients

Corporate identity with a personal touch

Creating a logo is more than just asking the client a question or two and knocking out a handful of designs. It takes an understanding of the client, the client’s space and customers, as well as where the client has been and where they are going. And that is an oversimplification of the process that comes from and leads to a good story and identity. A quality, usable logo can be understood by viewers and applied correctly and legibly in numerous environments without hassle for the designer using the logo or the vendor being asked to reproduce it consistently on products—from web to print to giveaways to wearables.

Above are just a few examples of numerous logos created for firms, organizations, and products, in addition to branding/style guides to maintain adherence to established rules. [For an example of branding applied consistently across many elements, see this site’s FrankCrum page]